Collection and Processing of Personal Data
We ensure your rights after the rules surrounding personal data. This privacy police describes how we collect and process personal data, as well as information regarding how we manage your personal information.
The law surrounding processing of personal information is the most important source on privacy protection. Personal information applies to both direct and indirect information that can be associated with a person.
The following list is in use in the policy:
The related: This applies to the person whom the personal data relates to, examples of this are users, customers, employees etc.
Personal Data: This is the direct and indirect information that applies to a specific person. Examples of this are name, phone number, address etc.
Data processors: These are the people who handle personal information according to the agreement with the user responsible for processing.
User Responsible of Processing: This is the person who decides the purpose of their processing. The user responsible for processing also has the task of choosing which tools will be used with processing of personal data. This is the person who is responsible whether their data is processed according to the law or not.
Processing: This applies to the actions performed based on the personal information and the scope of actions based on the personal data. Examples of this can be the collection, distribution, or other forms of making data available and assembled or coordinated.
How we collect your personal data:
We have several ways of collecting your personal information. One of the methods is through sources you have pointed out or directly from you as a user. Another method is by contacting someone who represents you, or by collecting personal data directly from other private or public institutions.
We only collect personal data when it is necessary in accordance with your agreement with us. We do this to satisfy your wishes and needs as a customer or collaborator.
We can only use your personal data if we receive your permission, which shall be given by your own free will. The purpose regarding collection and processing of personal data should be clear before accepting.
Storing of personal data:
We only store data that is relevant to be able to perform our obligations in accordance with agreements, or to be able to perform a delivery. Based on the services we provide, we will limit our processing and collection of personal data to that which is necessary.
When do we use personal data:
We only use personal data for marketing, supplier administrative work, customer follow-up or for invoicing and delivery.
How long do we store personal data:
The amount of time we store personal data varies regarding what purpose the information serves, but we only store data if it is of use. If personal data is no longer relevant, we will delete or anonymise it.
What is the data used for:
We only use personal information to fulfil our obligations in the customer relationship. The information gives us the opportunity to manage your relationship with us.
How do we protect your personal data:
Through well-planned and systematic work, we safeguard information security by using technical organizational measures and protect the stored personal data against unauthorized access and use. If we share the information with a third party, we make corresponding demands on information security.
Who do we share data with:
We only disclose your personal information to a third party if the information is for the same use as described in this privacy statement. If your personal information is passed on to a third party, we ensure that the information is protected. We only send personal information to trusted partners. All third parties who receive the personal information have a responsibility to ensure that the data is processed in accordance with the law.
Stored personal data:
You can contact us if you have any questions about the information we store on you. If there is an error in the information or the information changes (address, name, email) we are grateful if you contact us so that we can correct this. We have a duty to inform you of registered information regarding you within 30 days.
You have the right to ask us to delete, change or limit the processing of personal data and to oppose certain forms of processing. You can always withdraw your consent to the processing of personal data (which is based on your previous consent).
Cookies contain small temporary files. These are stored on your device when you visit a website. We use this cookie to analyse the user pattern on our website, but also to provide you with tailored information about marketing. By analysing the user pattern on the website, we can improve and optimize to give users a better experience on the website.
Which cookies do we use?
We use Google Analytics to study traffic, user flow etcetera on this website. The data collected is used to optimize user experience and content on the website. We collect data such as age, length of time on the website, how many times a user has visited the website and more. In accordance with Google’s guidelines for use of Google Analytics, personal identifiable information is not collected/recorded. The data that is collected is stored on Google’s servers.
Google Tag Manager
Google Tag Manager is an analytical tool which handles other tags and scripts, similar to Google Analytics. It does not collect personal identifiable information. It is used to tweak and adjust the website to ensure optimal user experience for our visitors.
With Google Ads’ cookies we measure if users who click on ads in Google Ads’ advertisement platform which encompasses search ads in Google’s search results, display-ads which are ad spots that span a large collection of websites, mobile apps, and video content, as well as YouTube-ads which are marked as such on the YouTube platform. In combination with Google Analytics we can measure what clicks on Google Ads advertisements generate on our website, such as user flow and defined actions such as conversions. With Google Analytics we create target groups which we send to Google Ads and use remarketing for personalized advertising.
Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. Because it works by employing online user data to target users with more relevant advertising content, it can provide an improved experience for users and advertisers alike.
The use of this function is to prevent automated signups/messages on our website. Google reCAPTCHA analyses the user by looking at mouse pointer movement, time spent on pages etcetera to determine whether the visitor is human or not.
Google Maps is a service which offers interactive maps and satellite images for the whole world. When you visit a website that has Google Maps integrated, Google can add cookies to save information and preferences for Google Maps or other affiliated Google-services.
When you play content from Youtube on our website YouTube can add cookies which measure the number of videos played and how users behave. This can be connected to your Google account if you are logged in whilst visiting our website. Information regarding this service can be sent to Google’s servers. The information saved is not personally identifiable unless you are logged in with your Google account.
You can read more about how Google handles the information they collect here: https://policies.google.com/technologies/partner-sites
How to opt-out of using cookies
Beyond that you can choose to remove cookies that have been saved via the settings in your browser.
How do I delete cookies?
Normally most browsers are set up to accept cookies. We would like to point out that you can delete your cookies by following the instructions regarding how to delete them with your browser. You can find this information with the “Help”-function in your browser. Please be aware that by limiting access to cookies can result in a lack of functionality on our website.
If you would like to remove cookies from your device, you can use these guides:
Internet Explorer: https://support.microsoft.com/en-us/kb/278835#/en-us/kb/278835